5 Key Points: How to build a Successful Marketing Plan
Too often, staffing firms admit to not having a written marketing plan. The reality is, without a sound marketing plan you don’t have a solid business direction that brings in the return on investment that you could have. A marketing plan includes everything from understanding your target audience and your niche in the market place, to tactics on how you are going to reach that market and differentiate yourself. It’s essential for each business to have a sound marketing plan in order to see the return on investment that you deserve. Let’s discuss how to build a successful marketing plan for staffing firms.
Conduct Market Research and Analysis
Many staffing firms fail to use research in order to shape their plans by conducting marketing research and analysis. Through market research, your goal should be to identify your company and whom you are targeting. Any business owner is able to access a wealth of information online from various sources in order to conduct thorough research.
Know your Market Segmentation
In the beginning stages of your marketing plan, begin defining your market segmentation. Identify your product and brand image, establish a price for your product or service, identify distribution channels and create promotional ideas. Your business’ segments should be both measurable and different from other market segments.
Short and Long-Term Goals
If your business goal is to increase your revenue, then what marketing objectives are going to accomplish this goal? How to build a successful marketing plan for staffing firms involves mapping out feasible short and long-term goals through creating a forecast of expenses, break-even analysis and any changes or adjustments you may need to make in the future. From setting goals, you are then able to develop a marketing strategy and sound marketing plan for your staffing firm in order to reach those goals.
Differentiated Points of Value
What does your staffing firm provide that others do not? What values do you provide to your clients? Remember to think back at your market segmentation; points of differentiation are not always about the technical features, but rather aspects such as pricing and value.
Define your Marketing Strategy
Strategies are the how to build a successful marketing plan for staffing firms. How will you position your business against other businesses? What target markets are your best prospects to achieve your goals? Without creating a sound marketing strategy, your marketing plan won’t be properly implemented.
- Conduct market research and analysis to establish who you are as a company and who you want to target.
- Identify your business market segments
- Set short- and long-term feasible goals
- What value do you provide that your competitors don’t?
- Establish the how of your marketing plan by creating a marketing strategy
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.