5 Ways to Incorporate Video into Your Staffing Firm’s Marketing Efforts

Video is a great way to build connections with your target audience. Video marketing allows you to share much more than printed materials and to communicate your branding message. Next to a face to face meeting, a well done marketing video is the best way to communicate your staffing firm’s personality and create a unique experience for potential clients and candidates. Here are five ways to incorporate video into your staffing firm’s marketing efforts.

Blog Articles
People have short attention spans; therefore instead of writing detailed blog articles consider embedding informative YouTube videos into your blog posts. Start off your video by telling your viewers exactly why they want to watch your video and then engage them with informative content that gives them a reason to keep coming back to your site. Posting videos online is a great way to increase your staffing firm’s SEO; however, make sure to research trending keywords and create a video description that includes searchable tags. Use the online videos as a way to take viewers inside your staffing firm and allow them to get to know your team on a more personal level. Recruiters and sales personnel who are passionate about your organization allow potential clients and candidates to be more confident in your services.

Email Marketing Campaigns
When designing an email marketing campaign, the biggest challenge is to determine how to get maximum engagement from your messages without overwhelming your audience with too much written content. YouTube and Vimeo are great media platforms that allow you to incorporate video into your staffing firm’s marketing efforts. Consider dividing a longer video into mini videos and use them throughout the campaign in consecutive email messages. Customer testimonials and campaign promotions are good examples of content to feature in your videos. Increase your click through rates by featuring a compelling image that links readers to your video. Don’t forget to include a call to action at the end of each video that invites people back to your blog or website.

Online Specialized Forums
Participate in online, industry-specific forums and post your informational videos as a resource to others. Visuals are much easier to process than text and are a great way to build the identity of your brand. Be sure your video provides value to the viewer and remember to place a clear call to action during, or at the end of the video. Follow-up by suggesting that viewers review additional content available on your company’s website or blog.

Webinars and Podcasts
Do you have plans to host a webinar or present at an upcoming tradeshow or conference? Post a brief video on social media encouraging webinar participation or alerting viewers to your tradeshow booth location. Film podcasts and solicit viewers to submit their email addresses to watch future episodes. Create a video of a well-received webinar you hosted and make it available to visitors via a landing page on your company’s website.

Social Media
Social media platforms such as Google+ Hangouts, Vine, and Instagram are making video an essential component of online marketing strategy. Video is a great way to increase social media conversations and connect with your target audience on an emotional level. Incorporate video into your staffing firm’s marketing efforts as a way to encourage viewers to share your content. Creative videos are more likely to be shared than written text, infographics or images. Drive engagement by asking viewers to like or follow your staffing firm on social media.

Incorporating Video into Your Staffing Firm’s Marketing Efforts Takeaways:
Use video as a way to supplement your blog articles and engage the viewer
Implement video clips into your email marketing campaigns
Submit videos to online forums as a resource for others
Announce upcoming events and make videos of webinars available on your website
Video posted to social media is a great way to drive engagement

About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.