A Snapshot of Marketing Strategy Fails
It’s time to sit down and look at the big picture. Marketing strategy is essential to the success of any business, and staffing firms are no exception. What are your recruiting goals? How are you going to grow your business? Is there ample opportunity in your niche of the staffing industry, or is it time to think about diversifying or changing your focus? Even if you have the best recruiting and sales teams in town, you need to layout your plans and ensure that you avoid these staffing firm marketing strategy fails.
Thoroughly research the background of your company and that of your competitors. Have you lived up to your past marketing strategy goals? How successful have previous initiatives been and what did you learn from your efforts? Without looking into the background and analyzing the details of both your successes and failures, you have no data to base your decisions on and no idea of how to succeed in the future.
Not the Right Perspective
Failing to put your services in perspective is one of the most common staffing firm marketing strategy fails. Where do your strengths lie and are you properly promoting those points of differentiation? What is your unique selling proposition (USP) and is it driving your branding efforts? In order to make your staffing firm stand out, prospective clients and candidates need to take notice of your firm. Without the benefit of a streamlined summary of who you are and what makes your services special, there is nothing to attract new business to your staffing firm.
Out of Focus
Achieving your goals requires hard work and a focused plan of attack. Disparate marketing efforts are pointless, since they share no common overall objectives and only serve to spend your marketing budget. If your marketing campaigns are weak and lack focus, don’t expect to reach your goals or grow your staffing firm. Social media is a big part of promoting your marketing strategy, so make sure that your team is on the same page and actively engaging your target audience through thoughtful conversations.
Proof Your Work
If you are worried about falling victim to one of the most common staffing firm marketing strategy fails, be sure to proof your work. Working closely on a marketing campaign brings the potential for overlooking some small error that may jump off the page for another member of your staff. Spelling mistakes, grammar mistakes or something as small as a comma or an apostrophe have the potential to sink your entire effort, so don’t be too proud to ask for a second opinion… or even a third.
Check Your Lens
Don’t make the mistake of limiting your marketing strategy to one or two tried and true areas. Email marketing is a great way to generate leads, but don’t forget about social media and mobile marketing advertising. Are you currently relying on your ATS to locate qualified candidates, or is it time to plan a networking event? Widen your lens to consider new opportunities, but be sure to keep your marketing goals in view.
- Thoroughly research the background of your company and that of your competitors
- Put your services in perspective by creating your unique selling proposition
- Achieving your goals requires hard work and a focused plan of attack
- Proof your work for spelling and grammar mistakes
- Widen your lens to consider new marketing strategy opportunities
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.