Boosting Your Blog with Your Social Media
Great! Contrary to competition, you have a company blog to share the valuable industry content that you produce and also use it to improve your search engine optimization (SEO) ranking. Creating an editorial calendar with blog topics that identify with your target audience is definitely the way to start, but what is equally important is creating maximum exposure which translates to maximum promotion. This is where your social media platforms can be of great assistance since almost everyone out there uses them to connect and network. Take advantage of this fact and promote your staffing firm blog with social media.
The way you conducted market research to create an editorial calendar with topics that relate to your target audience needs to be the same way you have to perform market research to determine which social media platforms your audience visits more frequently. When and where do they tend to spend more time? Is it early in the morning or during lunchtime? Do they prefer to use LinkedIn, Facebook, Twitter or all of them? Is there a specific pattern you have to follow to better promote your staffing firm blog with social media or do you have more flexibility? Is it more efficient to post on different times for different segments of your audience and on different social media platforms? The more information you collect, the better results you are going to have.
If your plan is to simply copy the title of your blog and paste it into your social media accounts with a link directing back to your website blog page, then don’t expect much. The best way to promote your staffing firm blog with social media is to catch the attention of your target audience and create interaction with them. Come up with engaging words, include industry keywords and hashtags, and use eye catching images to entice users to click on your posts. Remember that your goal is to intrigue users to read your blog and also take action to connect with you and use your services.
Another thing to keep in mind when you promote your staffing firm blog with social media is that consistency is key to building a loyal audience that follows you on social media and reads the content you share. Create a social media strategy that includes the promotion of your blog and make sure you follow it to the letter. Avoid falling short on your commitment to produce valuable content and more importantly, failing to distribute it when your audience expects you to. Building credibility requires time and effort, so devote the necessary resources to win the trust of your audience.
A common mistake that companies make with their social media strategy is leaving out their own employees. Make sure that this doesn’t happen when you promote your staffing firm blog with social media. Sit down with your sales and recruiting teams and explain to them how important their involvement is in promoting your log on their personal social media accounts. Highlight to them that by doing so they give your content the opportunity to be distributed and read by more people who can join your group of followers and end up doing business with you.
The best way to know if your efforts to promote your staffing firm blog with social media pay off is by measuring their results. Are there blog topics that your audience seems to be more interactive with? Do you see more clicks when you use images or infographics when you post on your social media accounts? Do the times you chose to share your blog work or do you need to conduct more market research? Your social media strategy, like every other function of your company, needs evaluation and planning. Stay up-to-date and informed in order to be more efficient and successful.
- Conduct market research to determine which social media platforms to use and when
- Try to intrigue the interest of target audience when you share your blog on social media
- Create a social media strategy and stay consistent with it
- Involve your internal teams when you promote your staffing firm blog with social media
- Measure the effect of your efforts to be more efficient
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.