How to Make Your Staffing Firm Brand Appealing to Millennials
Just think about it! Twenty five percent of the country’s population accounts for adults born between the early 1980s and the early 2000s. These are the Millennials, also known as Generation Y. They are the new workforce, and your staffing firm needs to reach out to them if you don’t want to miss out on a large demographic of candidates. However, promoting your staffing firm brand to Millennials is not an easy task. It requires adopting a different approach with your marketing strategy and making sure it aligns with their interests. Below we provide some tactics on how to get their attention.
Get on Social Media
Millennials are champions when it comes to social media. They spend lots of time on these platforms for communication and information, and they also use them to look into a company’s profile before they choose to work with it. With that being said, it is important to build your staffing firm’s brand through social media in a way that creates trust and promotes your staffing firm brand to Millennials. Create social media accounts or update your existing ones and post industry related information to engage Generation Y. Make sure that you interact with your audience and you address any questions, comments and concerns to build a relationship with them.
Millennials are the generation of mobile devices. They use them every day and for almost everything. From cell phones to tablets to laptops, they switch between devices, looking to collect information and news, and they want information and news to come to them on the go. You need to keep this in mind as you introduce your staffing firm brand to Millennials. For example, when you send out an email campaign for candidates, you have to make sure that they can view it on different devices and that your website has a responsive design so your audience can apply for jobs, regardless of what device they use.
The content you develop and share is a determining factor for Millennials to select your staffing firm over others. However, you need to keep in mind that they are the generation that wants to locate information fast. This means that the content you convey must be easy to read and always to the point. In addition, studies show that Generation Y is keener to trust a brand after reading content generated by its previous users. This means that you need to encourage your audience to share their experience and make them known in order to further promote your staffing firm brand to Millennials.
Show Social Responsibility
If you haven’t made any steps towards making your company socially responsible, the time has come. This doesn’t mean that you have to spend your budget in philanthropy programs, but rather show that your organization cares about and supports good causes, it tries to make a positive impact on the environment, and has a community presence. Generation Y differentiates companies that are socially responsible and prefers to engage with them. Use your social media platforms to build awareness on your social responsibility efforts and usher your staffing firm brand to Millennials.
Keep Being Creative
The best piece of advice to keep in mind as you try to promote your staffing firm brand to Millennials is that you need to be creative with your marketing strategy. You are trying to reach out and win the trust of a tech-savvy audience that wants easy and quick access to information and is allured and intrigued by innovative marketing ideas. From infographics to YouTube videos to influencer marketing to direct mail campaigns, you have unlimited options and ways to get their attention and make your brand appealing to them. Carefully choose the ones that you can implement and help you gain some loyalty from this generation.
- Reach out to Millennials through your social media
- Make sure all your marketing initiatives have also a mobile aspect
- Create content that is easily absorbed and employ user generated content
- Demonstrate that you are a socially responsible company
- Be creative with the approaches you use to attract Millennials
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.