Looking Into Your Staffing Firm Brand
Let’s take a moment. When was the last time you looked into your staffing firm brand? Does it meet your business goals and does it deliver your message? Are your branding efforts differentiating your staffing services from your competition? Do you still speak to your target audience and do they see the value of working with your company? Are you perceived as an industry leader that everyone wants to work with? In order to see your organization grow, you need to evaluate your staffing firm brand and make sure it lives up to your business expectations.
Meeting Your Objectives
The first step to take when you evaluate your staffing firm brand is to revisit your company goals and ensure that your branding efforts help you meet your objectives. Are you on the right path of differentiating your staffing services from those of your competitors? Are you promoting brand awareness to increase your share in the market? Look into the aspects of your branding strategy and how they enable you to stand out. If you are not happy with the results then it means that it is time to reassess. The more thought you put into your action plan the better of you come across as a brand.
Speaking to Your Audience
If you claim that you understand and know how to address the needs of you target audience, then you have to make sure that your brand clearly communicates your message to them. Are you delivering on your promises? Do you share your success stories? Do your recruiters go the extra mile to meet your clients’ and candidates’ expectations? Is your company their number one choice to work with? Are they referring your services to others? Your branding message needs to resonate with your audience and talk to your differentiation. Evaluate your staffing firm brand to determine if it appeals to your audience the way you anticipate.
Being on the Same Page
Your team plays a crucial role in the way you promote your brand. Your sales and recruiting teams are at the front of your efforts. They are your brand ambassadors. When was the last time you sat down with them to make sure they convey your brand message to your audience the way you want them to? Hold regular meetings to remind your team of the importance of being on the same page with your branding efforts and ask them for feedback on what can be improved. Remember that input from your internal team is one of the best tools to evaluate your staffing firm brand.
Another aspect to look into when you evaluate your staffing firm brand is the way your organization is perceived in the industry. Are you being seen as an industry leader? Are you producing valuable content that is shared by your audience? Have you joined forums where you engage with clients and candidates addressing their needs while demonstrating your staffing niche? Do you create and distribute case studies to let your audience know of your success stories and breakthroughs? Work on establishing your staffing brand as a problem solver and an industry influencer.
Seeing the Numbers
Numbers don’t lie. The best way to evaluate your staffing firm brand is to look into the metrics of your branding efforts. What is the impact of your brand on clients and candidates? Do your email campaigns have the return you anticipate? When was the last time you looked into your website analytics to see if views of your staffing firm brand are increasing or decreasing? Do you have a social media plan to reach out to more people? Monitor your metrics to understand how your brand comes across to your audience. It’s the most efficient way to identify what works and fix what doesn’t.
- Revisit your company goals and verify that your staffing brand help you meet them
- Determine if your staffing brand appeals to your audience the way you anticipate
- Make sure your team is always on the same page with your branding message
- Work on establishing your staffing brand as a problem solver and an industry influencer
- Keep monitoring your metrics to make sure your branding efforts deliver results
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.