Running Digital Marketing Campaigns that Help Your Brand

What you put into an effort is what you get out of it. Keep this in mind when it comes to your digital marketing campaigns, because this is the part where most of the organizations fall short. Coming up with a cool concept that conveys your value proposition and promotes your services and brand is great; however, your challenge is not over. Your strategy needs to produce the results you anticipate, so you need to make sure that you always launch a successful digital marketing campaign. If you still think it is more difficult than it really sounds, then take a look at the following tips to get things done the right way.

Audience
One of the biggest hurdles to a successful digital marketing campaign is using the same message to reach out to people with different needs. Unless your target audience is really homogeneous and you are the only one who offers the services that they need, you need to narrow down the individuals that have more of a chance of relating to your message. Before you launch your campaign, you need to do some research and locate the audience who recognize the value of what you offer. If, for example, you plan to send out an email campaign, spend some time to create lists of prospects with better chances of becoming leads. Know who to go after before you start hunting.

Value
A successful digital marketing campaign has to spark people’s interest and bring in the highest number of leads. The best way to achieve this is by generating valuable and informative content and incorporating into your campaigns. The key factor here is to create content that conveys your message and speaks to the specific needs of the audience you want to engage. Vague and generic arguments or hazy statements are not going to get the attention of individuals nor are they going to make them take any action to do business with you. Remember people need to relate to the value you bring to the table.

Best Practices
Very important rule; if you want to run a successful digital marketing campaign, you need to follow some standard best practices. From an online ad to an email campaign to a social media post, you should always perform thorough testing to catch flaws as well as determine the most effective ways to reach out to your audience. In addition, every campaign needs to make it clear to its recipients exactly what they need to do, so make sure you add clear calls to action. Be creative and use eye catching images and graphics to intrigue your audience and include landing page links that drive traffic to your website.

Follow Up
The points that we talked about above are steps you need to take before you launch a digital marketing campaign. However, there is a very important step you need to take after the campaign is launched, which is following up. You will be surprised with the number of organizations that manage to draw attention and then fail to capitalize on it. The main reason is the lack of a well-thought follow up process. For instance, what happens when a lead gets in touch with your firm? Who is responsible from your team to contact them, and how quickly do they do that? Once you have finalized your digital marketing strategy, spend some time figuring out the steps that your team needs to follow once a lead comes in.

Data Collection and Use
Success becomes more feasible when risk is minimized and mistakes are avoided. So, how do you increase the chances of running a successful digital marketing campaign? Some of your digital marketing initiatives are going to be more effective than others. Do you know what made them more effective? The only way to know is by collecting and analyzing data from every campaign you run. For example, is your audience more interactive when you use less or more content? Which topics of your weekly newsletter brings in the most traffic? Dig into the specifics of your initiatives to make your next effort more productive.

Key Takeaways for Running Digital Marketing Campaigns that Help Your Brand:

1. Know exactly who you are going to market to
2. Show to your audience the value you offer
3. Always adhere to best practices
4. Put in place a thorough follow up plan that your team complies with
5. Collect and analyze data from each campaign you launch

About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.