Successful Staffing Firm Branding
Several years ago, I was driving on the highway with my 18-month-old when I heard a little voice from the back seat say the word “McDonald’s”. At first, I didn’t think much about it other than he sure does love McDonald’s. Within a few minutes, I realized that my child of 18 months can read! Oh wait, no he cant.
When we talk about staffing firm branding, it is not about consistency… it is about absolute consistency. McDonald’s does such an amazing job of branding, that my 18-month-old child knew their logo so well that not only could he identify it, but he knew what it represented. He wanted chicken McNuggets and he knew exactly where to get them.
-How incredible would it be for your staffing firm that every candidate knew your logo, knew what it represented, and knew what they could get from you?
-How awesome would it be if every client knew your logo, knew the quality of people that it represented, and when you reached out to them, they knew who you were right off the bat.
The Morale of Staffing Firm Branding
Staffing firm branding is defining who you are in the marketplace, creating a consistent mark in the marketplace and ensuring that everyone in your target audience knows what you represent.
You may be saying to yourself that McDonald’s spends a fortune, but just remember – McDonald’s was a small enterprise not that long ago and they followed traditional marketing rules to drive their brand and get to where they have gotten today. If you ever want to get to a level of branding that assists your business, all you need to do is start. Now, let’s start that staffing firm branding!
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.