The Art of Positioning Your Brand Online: 5 Ways to Develop an Online Brand Positioning Strategy
The art of positioning your brand online is built from what you know to be true about your customer. You
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How much do you really know about your prospects and clients? 5 Tips to Connect With Your Target Audience
Do you really know your target audience and what motivates them to reach out for your services? Your business’ growth
Read MoreRebranding Your Company: What’s in a name?
What do you want your company name to communicate? What name accurately articulates your company’s mission and goals? Your company
Read More5 Essentials to Building a Marketing Budget
Have you built a marketing budget? What is the purpose of the budget you have built? Are you documenting expenses
Read More5 Tips to Branding your Company
Marketing and branding is often overlooked by companies, as businesses tend to focus on the logistics of keeping a company
Read MoreWith a Limited Marketing Budget, How can I Generate Leads?
With a rough economy, most businesses cannot allocate big budgets to their marketing team. However, the expectations haven’t changed for
Read MoreHow to Create a Unique Selling Proposition
Fundamental questions to ask yourself when building a successful marketing strategy are, “What does your business provide that makes you
Read MoreYou’re Business Doesn’t Have a Blog? 5 Reasons Why Maybe You Should
According to Hubspot, from 2009 to 2011, the percentage of businesses with blogs grew from 48% to 65%. 85% of
Read More5 Ways to Develop a Business-to-Business Facebook Strategy That Works
When creating any social media profile for your business, you don’t want to just be posting content and hoping your
Read MoreBuilding Your Brand Through a Winning Social Media Strategy
Today branding goes beyond just your company’s logo or the products or services your business has to offer; branding is
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