To a Marketing Strategy that Meets your Staffing Firm Goals
Long-tale keywords: staffing firm marketing strategy
It’s a no brainer. For your staffing firm to be successful you need to have a solid marketing plan in place. This means creating a strategy that delivers the ability to generate return on your investment or evaluating your current strategy to see what works and what has to be revisited. Your approach needs to be established on specific pillars in order to be effective. It needs to identify your staffing firm’s target audience, remove their obstacles, respect your clients and candidates and focus on your strengths. Below we break down the 6 steps you need to follow to develop a successful staffing firm marketing strategy.
Who Are You Targeting?
Do you really know who your target audience is? Do you get the same answer when you walk around and ask each member of your sales and recruiting teams? Do they know which industries to go after? Your staffing firm marketing strategy must identify all the attributes of your target audience in order to deliver your key message and meet the needs of your candidates and clients. Once you have a clear understanding, do market research to create a list of potential targets and hold your team accountable in following through the strategy.
What Are You Offering?
What service areas do you emphasize? Is your target audience in need of these services? If your company takes the jack of all trades approach, then you ensure that the message is that you are a master of none. Your organization needs to focus on what you do extremely well. This is where your focus must be concentrated in order to maximize your success. Once you know your target audience, determine what you want to sell to them and modify your staffing firm marketing strategy into what they want to buy. Determine the methods you need to use and demonstrate how your team alleviates your audience’s pain as wells as how they can solve their problems.
When Is the Best Timing?
Do you initiate marketing campaigns, but see poor results? Are you setting realistic goals, or are you faced with unpleasant results every time you try to achieve them? Determine when to execute your marketing initiatives by prioritizing your objectives and aligning your marketing budget accordingly. Keep in mind that businesses have ups and downs, and your company is not an exception. Try to determine the best timing to execute your plan by collecting information that helps you avoid low periods and create schedules to increase the effectiveness of your efforts.
Where Are You Focusing?
Another important element of a successful staffing firm marketing strategy is understanding where you stand in the market. In order to penetrate new verticals, you need to have a good knowledge of the market you want to serve in order to determine which approach to take: local or long-line. For example, if you are in the wrong market, you need to take a step back and focus your efforts around the industry your services are more effective. Once you create a process that makes you successful, then you can expand to other industries and repeat the same pattern more effectively.
Why Are You The Best Choice?
Why are you different from the other companies out there and why should I do business with you? This is one of the most important questions that your staffing firm marketing strategy needs to address. It is more than crucial to differentiate yourself from competition and highlight your value proposition. Everyone in your team must understand your strengths and talk to your advantages in order to convince your target audience to do business with you. Hold regular meetings to ensure that everyone in your team is on the same page with your key message and that they can answer the “why” question.
How Are You Going to Execute?
How are you going to execute your staffing firm marketing strategy? What steps do you need to take to achieve your company goals and see the results you anticipate? This is where tactics come in place and your marketing plan takes shape and form. Remember that you need to prioritize your efforts based on your capabilities and always in alinement with the who, what, when, where and why of your strategy. Once again, everyone in your team must be on the same page and offer feedback about what works and what doesn’t in order to have the best return on your investment.
- Identify your target audience to better address their needs
- Narrow your focus in order to put maximum effort around what you do extremely well
- Define when is the best timing to execute your plan
- Understand your industry and determine where your company stands
- Determine why you are the best choice for your audience and ensure your team is on the same page
- Execute the “how” of your marketing strategy by addressing the who, what, where, when and why of your plan
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.