Who Does Your Brand Speak To?
When you think about your staffing firm brand, what does it say about your services? Does your brand differentiate your firm and let people know what staffing niche you fall into? Are you conveying a sense of professionalism and reliability? In order to be known for superior service, you must consistently deliver superior service and effectively communicate that to your staffing firm target audience.
Multi-Purpose
It goes without saying that in order to guarantee a successful business your brand must be firmly focused on your ideal staffing firm target audience. Staffing firms are faced with the challenge of having several different audiences, and as such, your brand must be multi-purpose and speak to clients, candidates and your staffing firm employees. Take the time to truly understand each group and find out what is important to them. Evaluate your message and ensure that your brand is communicating those points and addressing their concerns.
Stand Out and Shine
In addition to making sure that you are talking to the right staffing firm target audience, you need to carefully craft your message so that your services stand out from the competition. Differentiate your firm by featuring your superior customer service, highlighting your client satisfaction statistics, and identifying your unique selling proposition (USP). Conduct market research to define your niche and determine your areas of specialization.
No Missed Opportunities
Build brand recognition by integrating your marketing initiatives and ensuring that your campaigns help to do more than just bring in new business. While the bottom line is definitely an important part of every successful company, long-term viability depends on the track record that you leave behind. Use every marketing opportunity to remind clients, candidates and your team that your staffing firm does superior work. Let potential clients, top talent and interested recruiters know that your staffing firm is the one to watch.
Loud and Clear
When attempting to reach your ideal staffing firm target audience, you must use all possible vehicles to communicate your message. Sit down and create a marketing plan that ties in your social media marketing efforts, your website and your marketing initiatives. Ensure that your brand message is loud and clear and featured across all of your platforms. Don’t be afraid to look within to guarantee that your team is living up to the promises that you are promoting.
The Future is Bright
Building a great brand is an integral part of your growth strategy. Identify the needs of your target audience, and determine where to focus your attention to ensure a bright future for your staffing firm. Find out where your services are falling short and devise a plan to encourage your team to achieve those established goals. Set out to not only meet your clients’ expectations, but to exceed them.
Key Takeaways for Who Does Your Brand Speak To?:
- Your brand must be multi-purpose and speak to clients, candidates and staffing firm employees
- Carefully craft your message so that your services stand out from the competition
- Use every marketing opportunity to remind clients, candidates and your team that your staffing firm does superior work
- Ensure that your brand message is loud and clear and featured across all of your platforms
- Find out where your services are falling short and focus your attention to ensure a bright future for your staffing firm
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.