Why Your Business Should Care About Mobile Marketing

Mobile marketing and social media have become the top ways for businesses to easily and quickly share valuable content and connect with clients. If you’re a small business owner and you have not yet integrated mobile marketing and social media into your marketing strategy, your business may be falling behind. Here’s why you should care about mobile marketing.

Closest you’ll get to your client
Now in the 21^st century, nearly everyone has a smart phone and every smart phone has access to email and the Internet. Cell phones have become an accessory to everyday life as people spend on average 2.7 hours per day socializing on their cell phones. With that said, connecting with someone has never been easier as most people never let their cell phone leave their side. Businesses need to recognize this fact and realize that reaching out through mobile applications and social media is the closest way to reach their clients.

Social Media
Mobile users between the ages of 18-44 spend about 70% of their time accessing Facebook and other social media platforms when using their cell phones. With social media mobile applications, checking social media profiles has never been easier and is now the fastest way to communicate with others and share information. Social media and mobile marketing need to be a part of your marketing strategy in order to directly connect with potential leads and share valuable content to increase your return on investment.

Facebook Mobile Ads
As mentioned before, nearly 70% of mobile users between the ages of 18 – 44 are accessing Facebook through their cell phones. From a high response rate through mobile devices, potential leads are likely to click on your ad. Therefore, taking the time to create Facebook mobile ads is a way of increasing ROI for your business.

Candidate Texting
Are you texting candidates? With a high percentage of smart phone users who always have their phones by their side, there is a high response rate. Notifications occur instantaneously through mobile devices, which allow potentials to respond immediately. Mobile marketing allows a high return on investment for businesses and immediate results.

Make your Emails Mobile Friendly
On average, 78% of smartphone users look at their email through their phone. Therefore, it is essential for every business to create mobile friendly emails. If an email is not mobile friendly, a potential lead or client is less likely to remember to reopen the email again on their computer and will never end up reading the email. It’s important to remember when creating an email marketing campaign for your marketing strategy, to use programs that have mobile friendly abilities.

Five Key Takeaways:

1. Connecting with clients through their mobile devices is the closest and most personal you will get to them
2. With the development of social media applications, more people are using their mobile devices to check social media platforms for information
3. Facebook allows for businesses to create mobile ads, allowing you to reach your target audience at a more direct and instant rate.
4. With everyone having a mobile device on them at all times and with instant notifications, people are able to respond almost instantaneously to information
5. All emails should be user friendly as almost 70% of users look at emails through their smart phones

About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.