Using Twitter to Boost Staffing Firm Online Engagement
Do you have a Twitter profile set up for your staffing firm? Is the business description and contact information accurate and up-to-date? Are you following the right type of industry-specific accounts and are your attracting followers in your identified target audience? There are many questions to answer before jumping into social media, but the potential for attracting new leads for your staffing firm makes it definitely worth the effort. Check out the following advice on how to use Twitter to increase your staffing firm social media engagement.
Get Off of Your Soapbox
As with any form of social media, your goal must be to engage your target audience in a conversation. Closely monitor your Twitter profile to ensure that you are responding to any concerns or questions in a timely manner. When a candidate posts a question about a position, it is essential that you reply and continue the conversation. Do not approach social media like you are trying to close a hard sale; rather, post information that is helpful to clients and candidates in order to keep them coming back for more.
Be On Point
One of the most important things to remember when composing your tweet, is that you only have 140 characters to work with. Be sure to include the most important information in order to get your point across and initiate a conversation. Use targeted keywords and attach an image or infographic in order to draw more attention to your post. Post brief questions to your audience so that they are inspired to reply to your message or offer their insights on the subject.
You Are What You Tweet
Boost your staffing firm social media engagement by consistently sharing high-quality content and always maintaining a professional social media presence. Adhere to an editorial calendar in order to ensure that you are not overloading your followers with too many posts and blog articles on the same topics. Participate in Twitter chats and follow-up by reaching out to those users who answered your questions. Run a promotion or offer a free downloadable item in order to build excitement and draw followers into an online conversation.
Open Your Twitter Toolbox
In order to get the most out of your social media profile, you need to thoroughly understand the tools that Twitter has to offer. Feature relevant keywords by including a hashtag to draw people back to your post. Hashtags also help to increase your followers, but be careful not to over-use hashtags otherwise your followers are going to think that you don’t know what you are doing. Share posts that are relevant to your target audience and be sure to retweet posts from other credible profiles within your niche of the staffing industry. Refer to the analytics tool often in order to gauge which posts were the most successful and decide what direction to take with your future social media efforts.
Show Them the Way
Once the conversation has started, it is imperative that you direct them back to your staffing firm website. Nurture prospective clients and candidates by engaging them in online conversations and driving traffic back to your website. Include inbound links in your tweets in order to lead candidates and clients to relevant sections of your website. Post the headline of your recent blog article, and be sure to attach a clickable link to encourage followers to visit your company site. Use staffing firm social media engagement to drive new candidates and clients back to your website and connect them with your recruiting and sales teams.
Key Takeaways for Using Twitter to Boost Staffing Firm Online Engagement:
- Get off of your soapbox and engage your target audience in a conversation
- Use targeted keywords and be concise when creating your tweets
- Consistently share high-quality content and always maintain a professional social media presence
- You must thoroughly understand the tools available through Twitter
- Drive new candidates and clients back to your website and connect them with your recruiting and sales team
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.