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5 Key Aspects to Creating a Great Website to Increase ROI

June 24, 2013 Lead Generation, Website 0 Comments

Websites are essential to any company and make the difference in converting leads into hot leads for your business. Websites require valuable content, upkeep, strong calls-to-action, lead generation capabilities and organization. Remember your website is the face of your business, and you have a website to increase your return on investment and drive search engine optimization. Here are five key aspects to creating a great website to increase your return on investment.

Navigation
Creating good website navigation is fundamental when designing a website. Navigation is how the information on your website is organized and how visitors move around your site. When navigation isn’t organized and user-friendly for the visitor, it easily drives potential leads away. With disorganized navigation, visitors are unable to reach the information they are looking for and will quickly go elsewhere. Creating user-friendly and well-organized website navigation will retain visitors and increase your return on investment. Make it intuitive.

Content
Yes, your website needs to have content that your target audience finds valuable and helpful; however, there are a few other things you should be considering. What would someone enter into Google that leads them to your website? Think of what keywords relate to your business and weave them into your content. Keywords, used correctly, increase your search engine optimization results and in turn increase your return on investment. Content gets them to your site.

Speed
Having quick website loading time is crucial when trying to retain potential leads. How many times have you left a website because it was running too slow? How many times have you stopped to notice how fast a website is running? When a website is running fast, often times no one even notices, but when it’s running slow it is always very noticeable. In this day and age most people have little patience for slow technology; therefore, they won’t hesitate to click out of your site if it’s running slow. Remember to consider speed when creating a great website to increase your return on investment.

Site Maintenance
Many companies assume their work is complete once they finally launch their website. They could not be more wrong. You should be keeping your website up-to-date with the latest trends and keeping the content current. Perform technical audits on your website to be sure there are no broken links. Broken links make your company look unprofessional and do not help increase your return on investment.

Action!
Call-to-action buttons are what get your website visitors to do something. Having call-to-actions within your website allows you to control what you want your visitors to focus in on. What do you want visitors to do once they are on your site? Do you want them to sign up for your company newsletter? Do you want your visitors to contact your company directly to learn more? Call-to-action buttons are key when creating a great website to increase your return on investment.

Five Key Takeaways:S.J.Hemley Marketing

  1. Navigation is the pathway visitors take to look through your website’s important to remember to add keywords into your content that drive your search engine optimization results
  2. Slow websites drive away visitors so be sure your website load time is as fast as it can be
  3. Perform website audits to check for any technical errors such as broken links within your website
  4. Remember call-to-action buttons on your website to drive visitors to do something and turn them into leads for your business

About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.



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