6 Reasons Why Branding is Essential for Your Staffing Firm
Branding is the reason we know, recognize, and trust companies. It is how we differentiate between one product or service from another and how we make informed purchasing decisions. So, it’s no surprise that branding is one of the most essential aspects to your marketing strategy. Don’t believe us? We’re here to list six reasons why you need a staffing firm branding strategy.
Like I mentioned, as consumers, we use branding as an aid for recognition. Branding includes your logo, fonts/colors, website, advertising materials, etc. The most important thing you need to remember is that your branding must be consistent! This means keeping the same colors/fonts/design feel across all your marketing materials whether this is digital or print. This helps consumers recognize your brand, and builds trust, as people grow to know what to expect from you.
Gives You a Personality
Ultimately, consumers want to know they are buying from/working with real people. They want to know who you are as a staffing firm; what you bring to the table, what you value, and most importantly, how you can help them. Creating an authentic personality, especially online, is essential to continuing to build that trust and creating a positive brand reputation.
If your branding is all over the place, prospects won’t get a feel for who you really are, thus feeling no inclination to work with you. When you create a brand, you create a story (hopefully a good one!). When your story resonates, prospects affiliate your brand with a positive experience, and they even help you in your staffing firm branding strategy by spreading a good word for you.
Having a solid staffing firm branding strategy differentiates you from your competition. Make sure you check out what your competitors are doing and steer clear of utilizing design choices/colors/wording etc. that come too close to their brand. Get as creative as possible here and create your own look, feel, and story!
Gives You Direction
Successful branding entails having a specific mission, and one that you are able to convey to your audience easily. This not only reminds you what your staffing firm values as well as your goals but allows you to connect with like-minded individuals. Let’s face it, you want to work with people who align with your vision – if you have similar goals, it is easy for you to work together and even easier for you to help them! When you’re transparent, people gravitate to you as you come off as authentic and not “preaching” your brand, but as a staffing firm that truly lives your brand.
Taps into Emotions
Nothing attracts a prospect like an emotional tie. If you give them a powerful reason of why they should care about your brand (which most likely has to do with what you have to offer them), they are likely to not only work with you, but recommend you. Brands that show they genuinely care and want to help tend to have the most success, so portray that in the best way possible! You will surely reap the benefits.
By devising a successful staffing firm branding strategy, you are sure to build trust, create relationships, and foster a positive brand reputation. Do you have questions about other branding best practices? Reach out to us and we’d love to chat!
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations. www.sjhemleymarketing.com