Getting the Most Out of Your Staffing Firm Brand
Brands are more than a logo and a catchy tagline on the bottom of your company letterhead. Your brand tells people who you are and what makes your staffing firm stand out from your competition. What does your brand say about your staffing services? In order to get the most out of your staffing firm brand, you need to carefully evaluate your brand message and consider the following tips.
Understand Your Market
In order to properly evaluate your brand message, you must take the time to understand your target audience. Where does the opportunity lie? What types of companies are most likely to use your services? Does your brand need to speak to a tech-savvy crowd, or are you looking to attract the attention of companies in the biomedical and clinical sectors? Conduct research to ensure that you thoroughly understand your market, and then assess your brand to make sure that your message speaks to the decision makers.
Every staffing firm likes to think that they are the best in the industry, and some even attempt to make that claim in their marketing collateral. The truth is that not every firm is created equal, and some are naturally going to stand out from the crowd. Differentiate your firm by building strong relationships with your clients. Establish trust by delivering top talent and standing behind your candidates. Make clients understand that your work ethic is more valuable to their organization than the empty promises of a competitor who haphazardly fills their open requisitions at a discounted rate.
Make a Plan
Now that you have a better understanding of your target audience and where you stand within the staffing industry, it is time to figure out what brand improvements you are going to make. In order to get the most out of your brand, make a comprehensive plan to address areas in need of improvement and set reasonable goals for your organization. Set up a system for monitoring feedback so you are able to effectively oversee your brand-building efforts.
Build Up Your Team
Your sales and recruiting teams are the bread and butter of your organization, so take the time to build up your team. Develop their talents by hosting certification courses and invest in training and development. Hold regular meetings to ensure that everyone is on the same page. Create a recognition program for your staffing firm, and reward those who go above and beyond the call of duty. Ask your staff to regularly share your posts on their social media profiles in order to extend the reach of your efforts and allow clients and candidates to associate a face with your brand. Remind your team that their actions are a direct reflection on your brand, and let them know how important it is to always put their best foot forward.
Nurture Your Client Base
Get the most out of your staffing firm brand by maintaining regular contact with your clients and letting them know that they are appreciated. Send out email blasts to announce upcoming networking opportunities, and engage your clients by hosting focused events. Encourage your team to regularly touch base with the hiring managers and immediately respond to any areas of concern.
Key Takeaways for Getting the Most Out of Your Staffing Firm Brand:
- Conduct research to ensure that you thoroughly understand your market
- Stand out from the competition by building strong relationships with your client base
- Make a comprehensive plan to address areas in need of improvement and set reasonable goals for your organization
- Build up your team and encourage them to live to your brand expectations
- Nurture your client base and show them that they are appreciated
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.