How to Differentiate Your Staffing Firm Brand
We all know that it pays to be different. However, saying you’re unique is one thing, but actually standing out from the crowd and delivering different service from your competition is quite another. In other words, it is essential that you don’t just talk the talk, but you walk the walk! So, how do you differentiate your staffing firm brand? This blog dives into some ways to set you up for success.
Embody your values
While most companies have a mission statement, how many truly embody it? To set your staffing firm brand apart, you should take note of what you and your colleagues truly value and what your common mission and goals are. By crafting an authentic mission statement, you are taking the first step in attracting the right people and helping them see why they should want to work with you. Your values should be portrayed throughout all of your operations, whether it is in your marketing materials or in your recruiting scripts. Make sure people know who you are and what you stand for any chance you get!
Offer free content
While many organizations may not put a heavy focus on their free offerings, this is an area where you may dramatically differentiate your staffing firm brand! By creating valuable content like e-books, hiring checklists, or even panel discussions, you are creating no-risk opportunities for clients and candidates to engage with you and your brand. This helps you form relationships, even if they may not need help at the moment. Think about what prospects might benefit from – what are you able to provide to make their lives a little bit easier? This gives clients or candidates a taste of your capabilities, thus incentivizing them to work with you further.
Ensure candidate satisfaction
Do you have a solid grasp of the candidate journey? How are you able to make it that much smoother and more enjoyable? Taking action to ensure candidate satisfaction throughout the entire process is essential when it comes to differentiating your staffing firm brand. What is your competition providing? There is always room for improvement, and the more you make it known that you are willing to go to great lengths to ensure the candidate is happy, the more prospects knock on your door!
Nurture, nurture, nurture!
As said previously, some prospects may not need your help right now, but utilizing nurture campaigns keeps your brand top of mind for when they do. Use email marketing for this type of campaign to let contacts know who you are, what you offer, open positions, etc. (make sure to weave in those values in here as well!)
Is your staffing firm brand unique? Need help differentiating your organization? Let us know and we’re glad to show you the way! For other tips on sales training, check out our other blogs or reach out to us and we’d love to chat!
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations. www.sjhemleymarketing.com