Increase Audience Engagement with Your Social Media
Let’s draw them in! Are you looking for ways to talk with your audience and promote your brand? Have you thought of turning to your social media platforms and taking advantage of their interactive nature to catch the attention of your audience? If not, then you are missing out on a great opportunity to be seen as an industry leader and increase your reach to your target market. From producing and sharing valuable content, to initiating discussions, to promoting social causes, you need to find ways to engage your audience with your social media. Take a look at some ideas to help you drive social media engagement.
Know What They Like
For your social media outreach to be engaging, you need to know what your potential clients and candidates like to talk about the most. This means that you have to do research and determine topics that your audience prefers to see more, as well as discussions and subjects that catch their attention. Once you have a clear picture, you can locate and share similar material that allows you to engage your audience with your social media. Make sure to do research on a regular basis in order to stay on top of the trends of your audience and adjust your social media strategy.
Give them Content
A great way to engage your audience with your social media is to produce and share valuable content that helps them address their needs. For example, share a blog with interview tips that help candidates prepare for future job interviews. Similarly, find and share articles that talk about current industry trends and help your clients stay ahead of their competition. The more informative content you put out there, the more engagement you will experience. Be careful to keep a balance with the material you distribute and avoid self-promoting content that offers no value to your followers.
Promote a Cause
Corporate social responsibility allows firms to show that they think beyond their interests, as well as differentiate from competition and be established as socially-minded organizations. When you promote a social cause, you have a great opportunity to engage your audience with your social media. Post relevant content on your social media networks and ask your internal team to encourage followers to engage. By going down that road, you get the dual benefit to catch the attention of your audience and demonstrate the social responsibility of your staffing firm.
Establishing your staffing firm as an industry leader helps you attract potential clients and candidates. Everyone wants to work with a company that follows and stays on top of trends within its niche. To demonstrate that your organization is an industry influencer, initiate discussions and invite industry professionals to participate. Try to engage your audience with your social media by showing them the value you are bringing to the table. Do research to address topics that your audience finds intriguing and adjust your social media policy accordingly.
Every plan’s success lies in its execution. It requires a strategy and allocation of energy and effort. Deviating from this strategy leaves room for mistakes. Keep this in mind as you try to engage your audience with your social media. It is important to stick to your social media plan and not digress for any reason. Make sure you monitor your social media strategy to ensure it is engaging and take corrective action whenever needed. Ask your team for input and be consistent with what you do and when you do it. Remember that the more you put, in the more you get out.
- Do research to determine topics that intrigue your audience and share relevant material
- Produce and share content that draws the attention of your audience
- Use your social media to promote social cause and engage your audience
- Show you are an industry leader by initiating engaging discussions on your social media
- Monitor your social media strategy to ensure it is engaging
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.