Is Your Staffing Firm Website Driving Engagement?
When it comes to engaging your target audience, is your staffing firm’s website in the driver’s seat? Studies have shown that, when searching through company websites, as many as 96% of first-time visitors won’t return. If you only have one chance to attract new candidates and clients to your website, it is important to grab their attention the first time and drive home the message that your staffing firm is the right one for them. Encourage engagement and make your staffing firm’s website stand out by featuring effective calls-to-action, relevant content and eye-catching images.
Differentiation is the name of the game when it comes to driving engagement through your staffing firm website. In order to make your site stand out from the crowd and cause visitors to stick around and learn more about your staffing firm, it is essential that your layout design and content tells the story of who you are and where you fit into the staffing industry. Be sure to feature your areas of expertise and remember to include testimonials from clients and candidates to highlight your successes.
Your best chance of driving engagement through your staffing firm website is by promoting effective calls-to-action. Conduct market research in order to determine what types of offers are relevant to your target audience, and constantly re-evaluate your calls-to-action. Leads generated through your staffing firm website help to establish the ROI of your efforts, and provide your sales and recruiting teams with valuable contact information.
News sections and blogs are important features on many websites, but remember that outdated articles and press releases are huge red flags. Adopt an editorial calendar and post blog articles on a regular basis to maintain consistency and provide helpful content for your target audience. Use your social media profiles to post new content and link back to your website to ensure that you are driving engagement through your staffing firm website. By keeping your content current, you communicate the message that you your website and your target audience are important to you.
Drop off rates are sure to increase if your landing pages are too content-heavy. While it is important to deliver on your content marketing strategy, you must be sure to balance out text with on-point imagery and other forms of multi-media. Consider using infographics to communicate your content rather than paragraph after paragraph of written information. Busy professionals don’t have the time to read entire pages of material in order to understand what makes your staffing firm special. Select unique, vivid images to quickly grab people’s attention and encourage user engagement.
One Step Ahead of the Game
Being one step ahead of the game is always better than playing catch-up with your competitors. Anticipate changes in technology and program in responsive features to your website. Optimizing your website allows users to have a more enjoyable experience and ensures that visitors are not going to be frustrated by extended load times or content that does not adjust to their mobile screens. Integrate your ATS with your staffing firm website in order to drive user engagement and allow for a stress-free candidate application process.
- Differentiate your staffing firm website in order to make it stand out from your competitors
- Design and promote effective calls-to-action
- Ensure that your website content is current and relevant to your target audience
- Incorporate vivid images and other multi-media in order to drive engagement
- Anticipate technology changes and always strive to come up with new ways to make your website more user-friendly
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.