Social Media Trends You Should Follow in 2021
Like all things digital, social media and its best practices are constantly changing. As a staffing firm, it is essential to be on top of these evolving trends, so your marketing strategy is always up-to-date. So, what are the current trends on social that you should be following in 2021? This blog provides you with some easy tips to stay relevant with your social content.
In the wake of the pandemic, everyone from companies to artists took to live streams to maintain some form of “face-to-face” communication. Whether it was zoom conferences or live streams of artists performing “concerts” from their couches, this interactive medium allowed people to maintain a connection – and this won’t be going anywhere any time soon.
A great way to enhance your staffing firm social media strategy is to begin utilizing live streams if you haven’t already. But what should you live stream, you ask? Take a panel event for instance. You are likely already hosting these types of events with industry leaders discussing a particular subject matter area that your staffing firm has expertise in. Take these panel events to social and live stream them so your followers can engage and further get a sense of who you are and what you offer!
While Instagram and Facebook stories are no new concept, the use of them is continuing to increase in 2021. Stories are a brilliant way to connect with your audience as they show up seamlessly as users tap through their story feed. As a staffing firm, you should begin creating not only content calendars for posting on your profiles, but stories as well.
Additionally, video tends to outperform images, so it is a great idea to incorporate as much of this media type as possible! Feel free to post about industry trends, news in your field, and what’s going on within your specific staffing firm. Social is all about transparency and building your brand, so don’t be afraid to share your story!
While society is forced to remain socially distanced, there is no better time for the introduction of VR to social. Users are able to feel like they are actually interacting with others in person, but virtually. While VR is just in its beginning stages on these platforms, 2021 is bringing more and more virtual interactivity for the years to come.
For example, at the beginning of this year, Facebook introduced Facebook Horizon – a VR platform which allows users to play games, build their own world, and interact with people from across the world with their very own VR goggles. While it may not be in your staffing firm social media strategy just yet, put it on the backburner as this type of technology continues to be implemented into these platforms.
The pandemic wreaked havoc on the entire world, and many companies are or have already done what they could to give back. Research from a Twitter survey shows that 77% of people think more positively of a brand when they see them helping society during this global crisis. Have you given back this year? Post about it on social! This not only enhances your brand’s reputation, but enhances your authenticity, shows what you stand for, and encourages others to follow your lead in lending a helping hand to those in need.
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations. www.sjhemleymarketing.com