Staffing Firm Video Marketing: Have You Added Videos to Your Website?
Did you know that 85% of internet users within the US consume content through videos online? Here’s another statistic for you: Videos will comprise more than 82% of total consumer internet traffic by 2022. These statistics are great and they are growing every year, thus making staffing firm video marketing more and more relevant as time goes on. It has also been shown that viewers stay engaged longer with video than they are reading and are more likely to convert to leads after viewing a video.
Are you convinced yet? Video marketing is taking the world by storm so take advantage of it! Continue reading for the benefits of adding video to your content marketing strategy.
Increased Engagement and Experience
We love statistics, so here’s another one: People stay on websites with videos 60% longer than sites with just text and pictures. You know who also likes when you stay on sites longer? Google. We’ll go more in depth with Google rankings in the next section.
Getting back on track, staffing firm video marketing is a great way to keep people on your site longer, especially if they are short and informative videos. It’s an intriguing online experience that extends your site’s visitors retention rate and allows for easy sharing across social media as well.
Improves SEO Rankings
When it comes to SEO and content marketing, search engines recognize pages that people spend more time on. Video marketing offers the opportunity of increased website retention, which shows search engines that people are spending time on your site and receiving valuable information. It’s important to know that videos themselves are not indexed by search engine crawlers; however, this is modified by including keywords in the video titles, descriptions, and tags. This is another great addition to your SEO efforts that is sure to increase your search engine ranking.
Shows Off Your Company Brand and Personality
Staffing firm video marketing is a great way to showcase your services as well as your company brand. Not only this, but you also have the opportunity to showcase your personality in a video. Establishing that connection with your viewers allows for trust and potential relationships to build, which increases lead generation.
Keeps Your Audience Interested
A benefit of video marketing is that they are visually pleasing and it keeps your target audience interested. If a short video keeps your viewers interested, they are more likely to stick around on your site and explore your services further.
Stand Out From the Competition
As much as video marketing is increasing, many organizations are still not implementing on their websites. Stay ahead of the game and use this opportunity to expand your staffing firm brand and stay ahead in search results. As mentioned earlier, videos can be easily shared on social media and your eye-catching and intriguing video can capture the attention of many different leads before your competition.
Staffing firm video marketing creates a memorable and engaging experience for your site visitors. The statistics of watching short videos are rising year after year, and adding video to your content marketing strategy only improves your audience engagement and lead generation.
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations. www.sjhemleymarketing.com