Successfully Using The Different Types of Digital Marketing
Staffing firm digital marketing. It’s a very broad term that encompasses many different things. With technology always improving and on the rise, digital marketing has become more relevant than ever. It includes a wide variety of tactics and technologies to reach prospects and develop new leads. So, how many different types of digital marketing is there? How are they used to successfully generate more leads? Read on and find out!
What is Digital Marketing?
HubSpot defines digital marketing as encompassing all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Staffing firm digital marketing is important because it helps your business reach a larger audience that you may not be able to reach through traditional marketing methods. It also helps you target your prospects and potential leads who are likely to buy your staffing services. Not to mention, it’s more cost effective than traditional advertising.
There are many different platforms and tactics that make up the broad term of digital marketing. For example, there’s SEO, content marketing, social media marketing, email marketing, and more! See below for a more extensive list.
The Different Types of Digital Marketing:
The different types of digital marketing, and more specifically staffing firm digital marketing, are used to increase your target audience reach. Different digital marketing strategies are a large part of your staffing firm marketing strategy, and they should be used effectively and efficiently to see optimal results in driving both candidates and clients. Your staffing firm digital marketing strategy should include:
1. Content Marketing
Content is, and always will be, king. When it comes to content marketing, there are many different aspects involved. However, it all comes down to the content being informational and valuable for your audience. Different kinds of content include blog posts, videos, instructional material, pictures, and multimedia. Content marketing involves the use of storytelling and information sharing to increase your brand awareness. It’s used to connect with your audience and provides them with something valuable that answers their questions. Use your content to become a trusted voice that clients and candidates want to go to for industry trends and helpful, reliable information.
2. SEO, SEM, and Pay-Per-Click
The ultimate goal of search engine optimization, or SEO, is seeing your staffing firm website rank high in Google search results. That way, clients and candidates are able to find you by searching relevant keywords. It’s important to constantly be up-to-date on relevant keywords, terms, and phrases that your target audience is searching online. Implementing this to your website allows your site to be found more frequently, thus giving you more leads.
Search engine marketing, or SEM, is just slightly different than SEO. The big difference is that you pay for these ads rather than freely using SEO. SEM is the paid advertisements that appear at the top of the Search Engine Results Page (SERP). The cost of SEM advertisements depends on the number of clicks the ad receives, also known as pay-per-click (PPC). In other words, you pay every time your ad is clicked on and someone lands on your site. Very similar to SEO, PPC is another way to increase search traffic to your staffing firm online. SEO, SEM, and PPC are all great ways to make your staffing firm website more visible in search results, which brings more traffic to your site and ultimately more leads.
3. Social Media Marketing
Your staffing firm’s social media platforms are very important when it comes to digital marketing. For your social media efforts to be effective, your posts must be coordinated and consistent. It’s important that you develop an editorial calendar to map out all of the content you are posting. It’s also very beneficial to utilize online tools that automate and schedule your posts. Many social platforms also offer the opportunity to use paid advertisements, which allows your staffing firm to target a specific audience.
4. Email Marketing
It’s possible you’ve seen otherwise, but email is far from dying! Email marketing is still one of the most effective types of staffing firm digital marketing. Email marketing is a great way to provide value to your audience. Your staffing firm is able to make visibly pleasing and compelling campaigns, offering your services, providing more content, promoting an event or product, and more. With email automation tools, you can send out these emails with ease while also being given the option to personalize your emails to whoever you are sending them to. Regularly staying in contact with your email list(s) allows your staffing firm to build relationships as well as brand loyalty.
5. Mobile marketing
Mobile marketing is exactly what you think it is. It’s marketing, but done from your mobile device or even a tablet. Mobile marketing includes texting, social media direct messaging, and in-app advertising. This is a great form of digital marketing because everyone is on their phone these days. On average, Americans spend 5.4 hours on their phones per day. Knowing this statistic, what better way to reach prospects then on their phones?!
6. Affiliate Marketing
Affiliate marketing is a great way to expand your content and services to an even wider audience. It’s the outsourcing of other individuals or companies that are well-known and respected in your industry. Those individuals create content promoting your services and share it with their audience. If a prospect clicks on the link to your site because of the work your affiliate is doing, they receive a commission. This is another great way to make your site more visible to a large audience.
7. Video and Audio Marketing
Video and audio are both things that should be included in your staffing firm digital marketing strategy. In 2021, it was found that videos posted on social media generate 1200% more shares than both text and image posts combined. Also, 82% of people on social media rather watch a live video than read a social media post. Although this statistic is true, it doesn’t mean blogging or other social posts are dead! All of these are crucial and work together for a great digital marketing and content strategy. When writing out your editorial calendar and considering the promotion of your next marketing campaign, consider adding short videos to your social media strategy to grab your audience’s attention.
Along with video, audio has taken the world by storm. Podcasting is a great way to show that your staffing firm is a thought leader by providing insightful information to your target audience. For example, S.J.Hemley Marketing has a podcast called StaffingREEL, where we discuss relevant content from across the staffing ecosystem. Click here to listen. Starting a podcast is easier than you may think, and many people find listening to them very enjoyable.
Your staffing firm digital marketing strategy includes many different things to get you more leads and drive more traffic to your website. If you have any questions about anything listed above or want to get started on your digital marketing strategy, contact us. Good luck with your digital endeavors!
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations. www.sjhemleymarketing.com