The Importance of Having a Responsive Website
Your website is one of the first impressions a client or candidate gets of your staffing firm. It represents your persona – what you offer, your values, and your team members all in one place. Your staffing firm website provides a snapshot of not only who you are, but why a client or candidate might want to work with you. And whether you know it or not, it is your digital representation that is an essential element to your success as a staffing firm.
So, how do you create a compelling website? We’re diving into one key component that may make or break you – responsive web design. Let’s get into it!
First off, what does responsive web design mean exactly? Having a responsive website means that your website adapts to whatever size screen it is being viewed on. This means gone are the days where your web developers are creating two versions of your site – a desktop and mobile version. Responsivity saves time, as your site only needs to be created and edited once – changes are applied to all screen sizes appropriately.
Why else is responsive web design beneficial? It saves you money! Using this type of design provides you with a lower maintenance cost, as only one version of your site needs to be maintained and updated. One site = less time and less money!
Not convinced yet? A responsive web design also provides the best user experience possible. Have you ever gone to a site and their text is all misaligned and their images aren’t formatted properly? I’m guessing you bounced quickly and didn’t return to that site. Don’t let this happen to you! A responsive web design ensures that everything on your website (text, images, videos, etc.) fit to the precise dimensions of any device. This not only provides a visually pleasing and easily navigated user experience, but also increases the chance that a viewer returns to your site.
But, how else does responsive web design benefit your staffing firm website? It’s all about the SEO, isn’t it? This type of design helps immensely with your SEO efforts as these types of sites have a greater chance of ranking high in SERPs. If Google recommends it, you know it’s important! As all SEO experts know, the longer a viewer stays on your site and the more relevant and valuable your content is, are just a couple of ways to help you in your ranking – and these can’t help you if your site looks all mishmash!
What are you waiting for? The time is now! Do yourself a favor and if you haven’t already, make the switch to a responsive web design. This saves you time and money, creates a smooth user experience, and increases your SEO efforts. Do you have questions about other staffing firm website best practices? Check out our other blogs on website tips or reach out to us and we’d love to chat!
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations. www.sjhemleymarketing.com