The Importance of Podcasting in Your Digital Marketing Strategy
It’s 2020. What are you doing about your digital marketing strategy? Are you working on your SEO? Have you created cadences for your email and mail campaigns? Have you integrated your website with all of the necessary tools in order to turn into an engine? Are you using all of the tools available to you to drive clients and candidates back to your website? What else should you be looking at to drive success? With this all in mind, welcome to the world of Podcasting! Put your headphones on and turn your volume up, because you’re going to want to hear how successful a podcast is for your staffing firm.
To put it simply, a podcast is a digital audio file, typically made into a series, that users/subscribers listen to from any device. Think of it as your own personal radio show where you discuss any topic with whomever you want. Podcasting is increasing in popularity daily. According to Edison Research and Triton Digital, there are 62 million Americans listening to podcasts each week. One of the biggest factors for this growth in listeners is the number of choices podcasts listeners have to choose from. There are many different podcasts that discuss an endless number of topics, and your staffing firm can be one of them.
Podcasts offer many different functions for your staffing firm. First, it allows you to share knowledge with your audience. Whether you use your podcast to talk with team members, clients, or consultants, you are sharing an abundance of information through conversation. Being in a business that has a high client value, a podcast is a very effective education and digital marketing tool.
Speaking of digital marketing, podcasting is a great tool to add to your marketing strategy. Podcasts have major search engine optimization (SEO) benefits. If you have your podcast placed on a platform, such as iTunes, your episode usually will link back to your website. Keyword management within you’re your podcast episode titles and descriptions are also vital for effective SEO. Another way to increase good SEO is to publish your transcript on your written blog. Your transcript for each podcast is loaded with keywords that directs people right back to your website.
A podcast is also one more thing to add to your social media efforts. Sharing your episodes on your social media platforms directs more traffic to your staffing firm website. Creating a social media post for each episode as they are released consistently builds your brand and reach.
Developing your staffing firm podcast
Setting up a podcast is not as difficult as it seems. It all takes about two weeks to set up. Once you have all of the necessary equipment and software, you’re golden.
The biggest part when launching your podcast is developing your marketing strategy. Once you develop the concept and name of your podcast, it needs to be advertised on all of your social media platforms. Leverage your target audience when promoting for ROI success. Your audience is not only a key factor when promoting, but also when creating content that captures their interest.
You should also submit your podcast to several platforms and directories. Podcast directories, including iTunes, Spotify, Google Play, SoundCloud, Apple Podcasts, and much more, allows for listeners to easily find your podcast. These are the best places to put your podcast if a listener is not already in your current audience.
Creating your staffing firm podcast is another excellent tool to add to your digital marketing strategy. It’s a great way to share your knowledge with your audience as well as to expand your audience to the world of podcast listeners. S.J.Hemley Marketing is happy to announce the launch of our podcast, StaffingREEL. Stay tuned for more information about the release of our first episode, coming REEL soon.
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.