Top Sales Training Tips for the New Year
Proper staffing firm sales training is arguably one of the most important aspects of your staffing firm’s success as well as brand reputation. Your salespeople are your gold, so they need to be treated as such! This means investing in the sales training required to shape top talent, so that they have the skills to go out and convert prospects and leads to customers. Do you have a solid training strategy? If not, we’re here to save the day. This blog dives into the essentials when it comes to training your staff – let’s go!
Video is your friend
Many staffing firm’s sales trainings are lacking due to the time, energy, and money it takes to conduct effective onsite training. However, a good solution to this is utilizing video! Sales managers should record short or long form video content that new hires have access to, so they are able to learn from experts on their own time. Creating this type of content provides employees with resources for the long term, as they are always able to access them, saving both time and duplicated efforts for managers.
A great way to gauge if your sales training materials are setting your salespeople up for success is by utilizing assessments. A variety of tactics may be used here. For example, sales managers might have their staff take mini quizzes either after completing certain training material, and/or on an ongoing basis (every week, month, year, etc.).
Management may also have employees prove their knowledge through practice scenarios, so they are able to demonstrate their skills in action. Lastly, managers also may want to observe their salespeople in live action and sit in on real-life calls with them to see their negotiation tactics and how they think on their feet.
Use outside resources
As a sales manager, you don’t have to create every resource in your staffing firm sales training yourself. Encourage your salespeople to read blogs, listen to podcasts, and read books by other experts in the field so they broaden their horizons and knowledgebase even further.
Bake failure in
Failure is the best teacher – don’t be afraid to use it in your trainings. If new hires fail while in training, they are able to learn from their mistakes in a practice environment. However, make sure these aren’t massive failures to the point of deterring or scaring your staff from trying again. Bake in some mini failures that are easy to catch that they are able to easily bounce back from.
Are you ready to raise your staffing firm sales training to the next level? With these tips, you’re sure to breed highly skilled salespeople. Need help getting started? Let us know and we’re glad to show you the way! For other tips on sales training, check out our other blogs or reach out to us and we’d love to chat!
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations. www.sjhemleymarketing.com