Using Social Media to Promote Staffing Firm Blogs
If you are looking to increase your search engine optimization (SEO) ranking, a company blog is a great way to generate interest and draw potential candidates and clients to your site. Creating a blog landing page on your staffing firm website and figuring out the overall design and feel for your posts is the easy part. Now you need to create an editorial calendar, begin writing original content, and figure out how to promote your articles online. Since today’s professionals are all connected through their social media profiles, you may as well take advantage of that by using social media to promote your staffing firm blog.
Identify with your Target Audience
Design detailed personas of your ideal website visitors in order to better identify with the clients and candidates you are hoping to attract. Use these personas as a way to determine what kinds of online information they are searching for and write about those topics. When creating your blog articles, remember that you must produce fresh, relevant content in order to catch the eye of savvy clients and business leaders. Write about current trends or compliance and hiring issues that are common to the industry. Trying to build up your talent pool? Produce blog article topics geared toward interview tips, resume hints and maintaining specialized industry certifications.
Go Where They Go
Now that you are writing blog articles about thought-provoking subject-matters, it is important to identify which online sites are relevant to your target audience. Knowing which social media platforms are frequented by which segment of your target audience helps you to create a sound social media marketing strategy. Is there a particular time of day when users are more likely to review and interact with your content? Conduct market research to find out when professionals are online, and remember to post regularly in order to increase your follower base and effectively use social media to promote your staffing firm blog.
Grab Their Attention
Include different forms of multi-media and targeted keywords in your social media posts in order to grab the attention of potential clients and candidates. Posting to Facebook? Use eye-catching images or video clips to entice users to click on your post. Do you have a large Twitter following? Instead of limiting yourself to 140 characters, make your post stand out by attaching a relevant infographic or a vibrant photo. Include industry-specific keywords in your blog articles and hashtag them in your social media posts to help boost your staffing firm’s website SEO ranking and allow users to easily search out your content.
Each article posted on your staffing firm website is an opportunity for your followers to engage and use social media to promote your staffing firm blog. Prominently display social sharing buttons for Facebook, Twitter and LinkedIn at the top of your article so people are able to quickly and easily share the information with their networks. After reading your blog article, it is much easier for a user to click on a social share button rather than exit out of your staffing firm website and go back to their social media profile page.
Joining online forums and targeted groups on Facebook and LinkedIn are great ways to locate individuals interested in your particular niche of the staffing industry. Most online communities frown on contributors who are only interested in promoting their own material, so be sure to join conversations initiated by other members and actively contribute to group discussions. After building up a solid reputation as a thought leader within these specialized groups, begin sharing links to relevant blog articles from your site. Don’t limit yourself to only sharing new content. As long as the information is not outdated, feel free to share older blog articles from your blog archives.
- Design detailed personas of your ideal website visitors and identify what type of online information is relevant to them
- Identify which social media sites are relevant to your target audience
- Use different forms of multi-media and targeted keywords to grab the attention of potential clients and candidates
- Display social sharing buttons for Facebook, Twitter and LinkedIn at the top of your article to encourage engagement
- Actively contribute to online forum discussions and targeted groups on Facebook and LinkedIn
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.