Ways to Build Your Staffing Firm’s Brand Through Social Media
Simply put, your company brand is the way your firm is viewed by potential applicants, current candidates, clients, current employees and future employees. Social media is a valuable tool that has the power to build brand loyalty and your reputation within your industry niche. Social media platforms are a great way to attract visitors to your website and the interactive format of social media allows you to develop relationships with your target audience. Staffing firms looking to attract top talent must strive to engage candidates through social media and communicate their company culture and strengths. If your goal is to build your staffing firm’s brand and directly connect with interested clients and candidates, you must harness the power of social media.
It’s easy to get overwhelmed by the sheer number of social media platforms that exist, (and are being developed every day), but the basic rule of thumb is to figure out who your target audience is and join conversations on those sites they frequent. Although the most popular sites are Facebook, Twitter and LinkedIn, be sure to not discount other “newer” social media outlets such as Instagram and Pinterest. Stay current on new platforms, technologies and social apps being used by your target audience, and adjust your social media strategy accordingly. Networks sometimes vary by industry, so be sure to do your homework and determine which channels are going to allow your company to drive engagement and build your staffing firm’s brand.
Consistency is vitally important in the world of social media and in your effort to build your staffing firm’s brand. Building your audience requires a constant online presence and a regular posting schedule so visitors know when to expect your blog posts or the distribution of other valuable content. Make sure your online posts also utilize a consistent voice, no matter what the subject or forum. If your staffing firm’s social media policy allows for numerous team members to contribute material and participate in forum discussions, proper training must take place to ensure that your company message is well-defined and your staffing firm’s brand is represented in a consistent manner.
In order to build your staffing firm’s brand, it is imperative that you attract the attention of your target audience and build relationships that encourage them to remain involved with your website and your social media platforms. Without a doubt, offering valuable content is the number one way to attract attention and keep them coming back for more. Your focus must always be on providing value. Your followers appreciate this information and grow to respect your brand and rely on your insights. It is important to take the time to build customer loyalty by properly engaging and interacting with your followers and community members. Helping people by answering their questions and participating in online forums are great ways to form relationships and build trust in your brand.
Blogs Are No Longer Optional
Blog posts are some of the most widely shared forms of social media content, so what are your excuses for not maintaining a blog on your website? Do you feel that writing the articles requires too much time or a level of expertise you don’t have on staff? Are you unfamiliar with the inner workings of your staffing firm’s website and unable to post the articles yourself? A brief interview with one of your recruiters or sales managers yields all of the information for an insightful blog article that accurately reflects your staffing firm’s practices and company brand. In addition to promoting each blog article on your social media profiles, remember to also submit your posts to online blog search engines to expand your reach and expose new users to your brand.
Strong Online Recruiting Practices
The best staffing firms use social media in ways that showcase their recruiting practices while upholding a strong brand image. You must distribute more than just endless job postings; set your firm apart from the others by using social media to draw your audience to a personalized recruiting application that has been embedded within your website. Take the opportunity to give potential applicants a snapshot of your company’s personality so they get a feel for what it would be like to work with your recruiters. Be as authentic as possible when interacting through social media and build your brand by encouraging two-way conversations between your firm and potential hires.
- Figure out which social media platforms are most widely used by your target audience and establish your firm as a reliable contributor
- A consistent voice and posting schedule are essential in the world of social media
- Set a goal of establishing relationships with your followers, not simply pushing content at them
- Blogs are an essential part of your online reputation and a great source of social media content
- Practice strong online recruiting practices in order to build confidence in your brand
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.