What to Include in Your Staffing Firm Email Marketing
Everyone uses email – so, how do you stand out from the crowd? How do you break through the noise? There are various ways to utilize email to your advantage when it comes to both candidates and clients. This blog provides you with some content ideas to include in your staffing firm email marketing efforts to set you up for success.
Many people think that your staffing firm email marketing efforts need to be solely centered around what you offer and how you are able to help. While some emails should definitely include this, there are a lot of other things you should share as well – like company news! Did you win an award recently? Are you hosting an upcoming webinar? Did you just re-brand your website? These are all great pieces of company news that you should be sharing with your email list. While this doesn’t necessarily guarantee their desire to work with you, this is one of the best and easiest ways to stay top of mind and to let people know what you’re working on.
What You Offer
We don’t want to gloss right over these important emails either – you definitely want to share what you offer! Another great way to stay top of mind is utilizing a nurture campaign – this is where you create a series of emails, each of which describe one of your offerings and spread it out over a few months. But make sure not to confuse these with sales emails – cut the salesy talk! These are simply to inform your readers about how you help clients and candidates as well as any additions to your repertoire that they may not know about yet.
What? Video in an email? You read that right. One great way to stand out against competitors is using this type of medium in your staffing firm email marketing efforts. Video automatically makes things feel more personal and authentic, because readers see an actual person on their screen, not just words from who knows who! Whether it’s your CEO or recruiter, having someone speak in a short-form video boosts trust and intrigue for your staffing firm. Try it out!
Lastly, an easy hack is to always include and call out a link to your Calendly link, so prospects are able to schedule a time to chat with you if they desire. This eliminates a lot of back and forth around scheduling, and also encourages them to engage with you each time they read your emails!
Do you feel like you know what to include in your staffing firm email marketing efforts? Need help getting started? Let us know and we’re glad to show you the way! For other email marketing tips, check out our other blogs or reach out to us and we’d love to chat!
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations. www.sjhemleymarketing.com