What’s In Your Staffing Firm Brand?
Does your brand truly communicate what your staffing firm is all about? Are clients and candidates getting an accurate sense of your strengths and areas of expertise? Have you established your firm as a leader within your niche of the staffing industry? In order to stimulate new interest and guarantee return business, you must build your staffing firm brand and establish a solid reputation.
The number one rule in brand building is to know your audience. What do they like? What challenges are they facing? How do they prefer to communicate? By conducting market research and learning as much as possible about prospective clients and candidates, you put your staffing firm in a position to connect with your target audience. Inspire your team to become brand ambassadors for your firm and reward their lead generation efforts with an employee recognition program. Host networking events, encourage recruiters to interact with your guests and be approachable throughout the evening. In order to build a strong brand, you must keep in touch with your audience and show them that you have a reputable and hard-working
Today’s brands must interact with their target audience on a regular basis in order to generate leads and stimulate business growth. All outreach efforts must have engagement at their core, so be sure to create an integrated marketing strategy that addresses areas such as social media, content, blogging and search engine optimization. Allow your team to shine by featuring their past efforts in whitepapers and case studies. When networking prospective clients and candidates, always remember to remain positive and communicate a sense of trust in order build your staffing firm brand.
If you had the choice, would you do business with a company that had not yet embraced technology or with a cutting-edge staffing firm that had interconnected offices all over the world? The answer of course is an obvious one, so be sure to evaluate all areas of your staffing firm to determine whether any technological advances are needed. Does your website make use of responsive design? Is there a dedicated mobile app available for candidates to download? Are you conducting market research and anticipating industry trends with predictive analytics? Do you constantly adjust your lead generation campaigns by evaluating real-time data? By aligning your team with cutting-edge innovation, you are helping to increase customer loyalty and build your staffing firm brand.
When it comes to the staffing industry, both clients and candidates need to view your firm as indispensable. Let your recruiters know how important it is for them to meet with candidates in order to get a thorough understanding of their career goals. Ensure that applicants are prepared for every interview and that their resumes properly showcase their unique skillsets. Make clients feel like they are your sales team’s number one priority by filling every open requisite in a timely manner and performing periodic follow-up to monitor their level of satisfaction. Anticipate future needs by guaranteeing that your talent pool is constantly filled with highly qualified individuals.
Sharing your expertise with prospective clients and candidates is a great way to establish your staffing firm as an industry influencer and build your staffing firm brand. Join online forums and reply to users who are asking questions that correspond to your staffing niche. Engage your target audience by producing helpful podcasts and webinars. Create gated landing pages on your website that offer insightful eBooks and whitepapers. Boost your SEO and draw traffic to your site through consistent content marketing efforts that include blog posts and repurposed articles on relevant topics.
- Conduct market research to learn as much as possible about prospective clients and candidates
- Interact with your target audience and boost engagement
- Align your staffing firm with cutting-edge innovation and advanced technology
- Ensure that clients and candidates view your firm as indispensable by providing top-notch service at all times
- Establish your staffing firm as an industry influencer with a strong content marketing strategy
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.