When was the last time your company evaluated its marketing strategy? 5 Ways to Evaluate Your Marketing Strategy

How often do you evaluate your staffing firm’s marketing strategy? Businesses are always evolving along with various marketing tools and your clients. Therefore, it’s vitally important that your company is taking a shallow dive every 6 months to evaluate your staffing firm’s marketing strategy and a deep dive every 2 years.

Revisit Marketing Goals
One of the first steps to re-evaluating your marketing strategy is to examine the marketing goals you have set for your company. Which direction was your company originally headed? Is this still accurate? You need to determine priorities and whether or not it is the right time to alter directions. Re-visit your marketing goals in order to determine if it’s time to change your marketing strategy.

Reexamine Your Target Audience
Remember that a sound marketing strategy is based upon a clearly defined target audience. Take the time to re-visit your target audience’s profiles by looking at their demographics, interests and web activities. Your entire company needs to be on the same page

Market Research
Conducting marketing research is a great way to evaluate your staffing firm’s marketing strategy. Develop client and candidate surveys to receive direct feedback on your marketing efforts in order to deliver the best results for your clients.

Re-Evaluate Your Brand
Does your brand image still reflect your company’s identity? It’s important to bring together the who, what, why of your marketing strategy under your brand image, as your brand is the face of your business. While over time things change, it’s important to be sure your brand image isn’t outdated. Now may be the right time to rebrand your staffing firm.

Track Your ROI
One of the most important aspects to evaluating your staffing firm’s marketing strategy is to assess your overall return on investment. Have your marketing efforts generated a return on investment for your staffing firm? Take a look at the amount of time your company has invested in your marketing campaigns and the financial benefit of any conversation you’re tracking.

Five Key Takeaways to Evaluating Your Staffing Firm’s Marketing Strategy:

1. Revisit your original marketing goals
2. Re-examine your target audience
3. Conduct market research to receive client and candidate feedback
4. Re-evaluate your brand image to be sure it still reflects your company’s mission and goals
5. Look at the numbers by tracking your return on investment

About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.