How to Draw the Right Attention to your Staffing Firm Website

Although staffing firms need to be on the lookout for new candidates, it’s important that they are getting noticed by the right people.  Many staffing firms use their website’s blog to only post content but fail to follow through on action after the post.

It’s not enough to just have a blog.

You need to make sure that your blog is relevant and engaging for your target audience.

A staffing firm uses its website’s blog in several ways, such as:

• Providing an overview of their company culture
• Sharing hiring tips
• Providing information about what happens during an interview
• Sharing company news
• Showcasing job openings

However, today we are going to discuss five tactics staffing firms can use to reach your target audience. Although publishing on your blog is very important, why not expand your reach? Allow your readers to consume your content by distributing and repurposing it through different mediums?

Quora

Quora is a question-and-answer site where users ask questions and get answers from other users. As a result., it is also one of the best platforms to find out what people are talking about in your industry, similar to Reddit but volatile. It is a good idea to use Quora as a means of content marketing for your staffing firm’s website blog.

Use Quora to see what people are asking questions about and commenting on to see what content is relevant to your staffing firm. This allows you to target your messaging to what is of the most interest to the community of readers that you are trying to attract. This way, you’re able to attract more traffic from potential candidates who are looking for help with their recruitment needs.

Guest Blogging

Guest blogging is a great way for staffing firms to attract visitors to their sites. It’s a powerful tactic that helps you build relationships with potential clients, find new candidates, and grow your business.

Guest blogging can be done by allowing other partners/vendors to share their messaging that is relevant to your clients and candidates. This brings the right audience to your site.

Additionally, you can get various sites to carry your articles giving them relevance and growing your audience back to you.

There are two main benefits of guest blogging:

• Attract the Right Attention to your Staffing Firm Website Blog: Guest blogging attracts the right attention from potential clients and candidates by publishing high-quality content on popular websites they visit.
•  Build Relationships with Potential Clients: Guest blogging allows you to build relationships with potential clients by publishing high-quality content that’s focused on their needs and industry obstacles.

How to start

• Writing blog posts for different established blogs allows you to expand your reach and promote your articles to a new audience. Furthermore, this also helps you build backlinks to your site.
•  Guest blogging is considered a form of marketing that uses social media to reach out to the influencers in your industry. Hence, this technique is often employed by companies that have an established presence but are looking for more exposure.
• Consider guest posting to publications that are not usually in your industry to promote your business. Consequently, it is a great way for you to branch out, get your company name out there, and reach a new audience!

Curating Content

As a staffing firm, it is important to attract the right attention from the clients’ and candidates’ points of view. You do this by curating content that is of interest to them. This makes your blog more engaging and increases the chances of getting higher engagement on your posts.

Therefore, start by identifying what your target audience is interested in and then find relevant articles that are related to these interests. In addition, find blogs that have been successful in attracting the attention of your target audience and share their content on social media channels like Facebook, Twitter, LinkedIn, etc.

Content Syndication

A staffing agency’s website is the first impression for potential clients, and it should be a compelling one. Content syndication on social media gives you the ability to create a more personalized experience for candidates and clients.

The content syndication strategy is not only about the quantity of content, but also the quality. Further, a good strategy must have several pieces of high-quality content that are relevant to different audiences. It’s important to know who your target audience is and what they are looking for when they visit your site.

Benefits of content syndication

• Increase in traffic to the blog
• Increase in visibility
• More opportunities for job seekers to find jobs on the site
• Increase brand awareness
• Improve SEO rank
• Build links

Posting Evergreen Content

In today’s world, where there is a lot of competition in the hiring market, it is important to have a website that stands out. One of the ways to do this is by posting evergreen content on your blog.

In addition, evergreen content is content that stays relevant even after long periods. It can be anything from industry trends and research to motivational quotes and personal stories. Evergreen content helps you attract the right attention and brings in more leads for your staffing firm website blog.

For example, writing an article about how to interview job candidates, allows to repurpose it into a video or an infographic.

The three main types of evergreen content are:

• Content that solves a problem and provides information
• Evergreen content with tips and tricks for success
• Inspiring stories

However, most of the issues that people have with their blogs are that they are just posting with no action behind them. Your blog is a static concept and the content you publish is an extension of that. Think of your blog as a house and your content as the vehicle and everywhere you go you get things that you need.

If you were to take your content to Quora, social media platforms, and other publications it allows you to pick up leads and new visitors, but you have to leave your house once in a while.

Do you need help maximizing your blog and distributing your content effectively to the right people? If so, contact S.J.Hemley Marketing, we help put content into action.

About S.J.Hemley Marketing

S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations. www.sjhemleymarketing.com