Focus Groups, Feedback & Findings – Creating a Winning Branding Strategy
Do your customers recognize your company logo? Do they remember your tagline? Do they associate a positive image with your
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What is Digital Marketing and Digital Marketing Strategy?
As marketing continues to evolve, differentiation is placed in a wide array of areas. For those of you who remember
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What You Don’t Know Can Hurt You
In the immortal words, “Yes, but if he knows I know he knows, he may do (X) instead. But what
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Sales & Recruiting Tempo – Email Cadence
We all know the tempo that our sales and recruiting teams have each day. They are making a certain number
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The Show Within the Show – Your Trade Show Strategy
Trade shows. Networking events. Client show events. Candidate happy hours. When we refer to trade shows, we are referring to
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Driving Sales Or Wait And See?
We all know the adage that people do business with people they like. Yet, how do you get someone to
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How will training help? I need productive sales teams.
One of the very first things we all learn about salespeople is that they are born, not made. This is
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The 4th of July – A Branding Case Study
The 4th of July is a special time of year when we celebrate our independence. Some of us spend time
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Why It’s Important to Implement a Brand Strategy For Your Staffing Firm
Brand identity is a crucial part of your firm’s overall marketing strategy. If you want your clients and consultants to
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Is your website the beginning or the end of your marketing effort?
We all make the decision to create a website for our business, but do we begin with what it can
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