How to Make Your Staffing Firm Brand the Go-to Brand
It’s no secret that your staffing firm’s branding makes or breaks you – and we’re not just talking about your color scheme and logo. Branding your staffing firm encompasses the entirety of your organization from your name, your social posts, your website, the people you work with/for, your values…basically, it’s everything. How are you presenting yourself? How are people perceiving you? If you feel like you’re struggling with this, we’re here to show you how to make your staffing firm brand the go-to brand. Let’s get into it!
Be Authentic
While every company strives to appear as though they are the best of the best and can do no wrong, as every smart professional knows, authenticity is key – even when you mess up! We’re not saying broadcast your mistakes, but don’t hide them either. You’ll be surprised that people respond well when you own up to hiccups and show how you’re working to improve (just like everyone else!).
On the flip side, be authentic in your wins as well! Give praise where praise is due and be honest and genuine about what your staffing firm’s goals are and what you have and are continuing to accomplish.
Show Your Company Culture
In this day and age, no one likes stuffy sales-talk that looks like a robot wrote. Show your personality! Whether this is lighthearted, humorous, or even more formal, your tone of voice as well as your writing speak volumes to your staffing firm brand. What’s your company culture like? Do you have company outings? Zoom happy hours? Volunteer days? Showcase that on your website and social channels to show what you value and how you connect outside of work meetings. This allows people to gain an inside scoop on who you are as people, not just a staffing firm.
Engage Online
While this goes without saying, engaging with people online means everything for your staffing firm brand! And how you do it is equally as important. When people comment on your posts, write a nice comment back! Are you following enough people on your channels? Reach out to more to connect and expand your network! Brands who consistently engage online are not only more likely to be seen as trustworthy, but also more welcoming and inclusive, thus sparking more relationships.
Highlight Your Core Values
Contrary to popular belief, your core values are your brand – not just what you offer. People want to know your beliefs and ideals as this is who you are and who they potentially want to work with. Highlight these values across your social channels and website, and don’t forget to provide examples of how you embody them! This gives prospects insight into your overarching goals, how you treat people, and how you seek and measure success.
Is your staffing firm brand the go-to brand? Need some help with getting it there? Let us know and we’re glad to show you the way! For other staffing firm branding tips, check out our other blogs or reach out to us and we’d love to chat!
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations. www.sjhemleymarketing.com