LinkedIn Opportunities for Your Staffing Firm
In terms of social media, LinkedIn definitely rises to the top of the list for the recruiting industry. With a primary focus on networking for professionals, it is the perfect platform for identifying individuals with certain skillsets and targeting those in a desired geographical area. The ability to connect with other industry leaders, differentiate your staffing firm from the competition, build your staffing brand, and network with potential clients and candidates are just a few of the obvious LinkedIn opportunities for your staffing firm. In order to get the most out of this powerful business development tool, you need to prioritize the following points.
Front and Center
When trying to take advantage of the LinkedIn opportunities for your staffing firm, the first order of business is to create an eye-catching and informative company page. In order to attract the attention of potential clients and candidates, you need to make sure that your company page highlights your staffing firm’s services and allows visitors to get a true sense of your company culture. What staffing niche do you serve? What types of professionals are you looking to add to your talent pool? Which industries do your clients represent? Incorporate your company logo and color theme into your social media profile, and attempt to replicate the feel of your website as much as possible to ensure continuity.
In the world of social media, it is imperative that you invest the time needed to build up a solid network. To get the ball rolling, encourage your recruiting and sales teams to follow your company accounts and share your posts with their individual networks. Host social giving campaigns to boost interest and stimulate engagement. Select a non-profit that is important to your company in order to make sure that your team is invested in the campaign. Another great way to grow your follower base is to take advantage of more established social media platforms. Promote your company page through your Facebook and Twitter profiles, and ask your audience to also follow your LinkedIn page.
Your clients are looking for skilled candidates, and the professional focus of this social media platform translates to tremendous LinkedIn opportunities for your staffing firm. Regularly post to your LinkedIn company page, and be sure to update your target audience on industry news and company announcements. Looking for a particular skillset to fill your talent pool? Carefully draft your posts to ensure that you are addressing individuals with the desired job titles, levels of seniority, and abilities. Be responsive to any online activity and remember that your ultimate goal is to promote engagement and generate leads.
Invite Them In
Social media allows companies to engage with professionals all over the world, but how are you going to take it to the next level and get them interested in doing business with your staffing firm? In order to generate interest and encourage people to reach out to your team, you must give visitors a feel for what it would be like to work with your recruiters and sales managers. Create a balance in your posts by featuring client or talent testimonials in addition to your job listings, blog articles and repurposed industry articles. Having a team-building event in your office? Post photos to allow your followers to get a feel for your company culture. The key to building your brand is gaining the trust of your target audience, so be sure to invite them inside the walls of your staffing firm to begin building up that relationship.
Built In Features
LinkedIn has professional features already built in that are designed to help market your staffing services. Search through the many established LinkedIn groups and identify those with a focus on your niche of the staffing industry. Engage with potential clients and candidates by initiating conversations that deal with topics of interest. Establish your staffing firm as a thought leader by answering questions and offering helpful advice. Build your brand and drive traffic to your site by creating a LinkedIn ad that features a link to relevant blog articles and whitepapers. Always remember to include a clear call-to-action and provide users with your company contact information to increase your ROI.
- Create an informative, eye-catching LinkedIn company page
- Invest the time needed to build up your social network and include your team in your efforts
- Post regular and varied updates to stimulate interest in your staffing firm
- Encourage users to engage with your team by inviting them inside your company culture
- Participate in LinkedIn groups and carefully create targeted ads to increase your ROI
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.