The Art of Positioning Your Brand Online: 5 Ways to Develop an Online Brand Positioning Strategy
The art of positioning your brand online is built from what you know to be true about your customer. You want your brand to stand out to your target audience through differentiating your brand from competitors. Your company needs to find ways to emotionally connect with your target audience, stay focused and make your service relevant in order to position your staffing firm online. Check out these five ways to positioning your brand online.
Establish a Point of Differentiation
What are your company’s unique attributes that set you apart from your competitors? As a part of your marketing and branding strategy, you should know these points of difference in order to attract clients and candidates. In order to successfully position your staffing firm online, you need to know what values you provide for your clients and candidates that no other brand provides.
Create Thought Provoking Website Content
Websites are designed to catch the attention of potential leads and turn them into hot leads. By creating a website with thought provoking content, you are generating conversations around your services. Valuable content builds your business’ credibility and drives your target audience to your website, increasing your online brand.
Remember to use keywords that your target audience would use to search for your services online. Without the use of proper keywords throughout your content, you end up targeting the wrong audience. You want the right keywords to be picked up for search engine optimization to drive the right target audience back to your website.
Know Where Your Target Audience Is
By thoroughly understanding and defining your target audience through conducting market research for your staffing firm, it is then important to be where they are. This means, if your target audience is on Twitter, but not on Facebook, should you still be interacting on Facebook? The answer is no. By accurately identifying your target audience you should only join social networks where your target audience is present in order to save time and money and correctly position your staffing firm online.
Share Valuable Content
Positioning your brand online involves sharing valuable content with your audience. Websites that receive the most traffic constantly change, add, and improve their content. Your target audience wants and expects to learn something new each time they visit your website and they view those websites that do so as more valuable. Always direct the content you post towards your target audience to position your staffing firm online and in the market place.
- Find what differentiates you from competitors in order to properly position yourself
- Always create content that is valuable to your target audience
- Use keywords that your target audience would use to search for your services
- Know where your target is online and be where they are
- Share content through all online resources
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.