Making Social Media a Priority for Your Staffing Firm
Social media is an ever-evolving platform, so it is imperative that you stay on top of developments in this area. In today’s mobile-reliant society, your marketing strategy must involve engaging potential clients and candidates online and establishing your staffing firm as an industry influencer. Online engagement has the potential to make or break a brand, so take the time to lay the proper groundwork and make social media a priority for your staffing firm.
Devise a Plan
How effective are your current social media efforts? Have you been successful in engaging prospective clients and talent in online conversations? Are you converting leads into new business for your staffing firm? In order to determine what social media adjustments are necessary, you must establish a baseline. Evaluate your current social media efforts and develop a social media strategy for your staffing firm that takes current industry trends into consideration. As part of your comprehensive plan, ensure that all of your social media profiles are up-to-date and contain relevant, industry-specific keywords. Train your staff and assign monitoring responsibilities to ensure that your team is on the same page and guarantee that your brand is being well-represented in every online interaction.
Facebook is an interactive platform that allows brands to engage their target audience through a variety of user-friendly mediums. Adding video and eye-catching images to your posts increases the likelihood of users clicking on your posts and linking back to your website. Publishing great original content and repurposing articles written by industry leaders also helps to increase Facebook engagement and boost your brand. Recent reports have shown that Facebook users are at an all-time high, so don’t miss out on the opportunity to publicize your staffing firm services to this vast audience.
Engage Through Twitter
When looking to generate leads and boost your online reputation, Twitter is a social media force to be reckoned with. While Facebook is definitely more of a visual-based platform, Twitter is a great way to boost staffing firm online engagement and connect with clients, candidates and industry influencers. In order to build up your Twitter profile, make sure that you are regularly posting valuable content, and following respected accounts. Actively monitor your profile and be sure to thank new followers and reach out to other industry leaders. The required 140-character limit requires you to be more succinct with your posts; however, it is important to make those 140 characters count.
Social Recruiting on LinkedIn
While Facebook and Twitter attract a variety of different types of users, LinkedIn is a platform designed exclusively for business-oriented social networking. When searching for new career opportunities, candidates look to their network of friends, former co-workers and past employers. Staffing firms must embrace LinkedIn as a social recruiting tool and use it to supplement other lead generation efforts. Specialized groups allow for LinkedIn users to share pertinent content and provide insight into the industry. Communicate your brand through your LinkedIn profile in order to attract the attention of top talent and win over new clients.
Track Your Social Media Efforts
Now that you have a comprehensive plan and you are actively engaging your target audience through your Facebook, Twitter and LinkedIn profiles, you need to make sure to track your social media efforts. If executed correctly, social media activity is a great way to increase your search engine optimization (SEO) results and generate interest in your staffing services. Refer to your analytics programs in order to determine whether your social media efforts have resulted in an increase in visitors to your website. Once landing on your site, how did users behave, and were they ultimately converted into new business for your staffing firm? The truth lies in the numbers.
- Evaluate your current social media efforts and develop a social media strategy for your staffing firm
- Publicize your staffing firm services and boost your brand through your Facebook profile
- Use Twitter to boost staffing firm online engagement and connect with your target audience
- Embrace LinkedIn as a social recruiting tool
- Track your analytics in order to determine whether your social media efforts are effective
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations.