Four Digital Marketing Trends to Follow
By now, you know the importance of your digital marketing strategy and how it directly affects your staffing firm’s success. But do you know that digital marketing strategies are constantly evolving and changing at a rapid pace? How do you stay up to date on the new trends? That’s why you have us! This blog goes into what the current staffing firm digital marketing trends are so you can shift your strategy to stay competitive. Let’s dive in!
Up Your Social Game
This means utilizing new and up-and-coming platforms – even if they’re outside your comfort zone or you don’t think they’re useful to your niche! What are we referring to specifically? You guessed it – TikTok. I know what you’re thinking: “that’s a kid’s platform”! But, you’re wrong, and you’re missing out on opportunities by letting your competition take the reigns on this popular platform. The hashtag #staffing currently has 1.9 million views on TikTok – that’s 1.9 million people you could be getting your brand in front of! So, what do we recommend? Start getting comfortable with filming short and long form videos and start learning how to use this platform – it only benefits you!
Broadcast Your Social Proof
In today’s day and age, we know that reviews, testimonials, and proven results are everything to prospects. Broadcasting this across every single one of your channels is imperative to converting prospects to clients or candidates. This means posting testimonials on your website and social channels, continuously asking for these testimonials from current clients or candidates, and managing your online reviews (Google, Glassdoor, etc.) by responding to every single one. You heard that right – even the positive ones! Your digital footprint and how you handle both positive and negative feedback highlights who you are as a staffing firm. So, paint a good picture!
Share, Share, Share!
We all want our followers, prospects, and current clients to share and engage with our content. But how do you expect others to engage if your own team isn’t engaging? Make sure that everyone on your team (if not, whole company) is sharing your posts. This creates a ripple effect, as your reach becomes bigger and bigger, thus helping your network expand – and with ease! Not only that, but people are more likely to engage with content that has already received some engagement – so make it your priority for everyone in your circle to share and engage right off the bat.
Artificial Intelligence is continuing to grow, especially for staffing firm digital marketing. Utilizing chatbots on your website allows visitors to retrieve information they’re looking for quicker and with less hassle. Not to mention, the people on your team are able to use their time more efficiently by working on other tasks! These 24/7 chatbots provide assistance around the clock helping both you and your website visitors – a win, win!
Are you using these staffing firm digital marketing trends yet? Need help on getting started? Let us know and we’re glad to show you the way! For other marketing tips, check out our other blogs or reach out to us and we’d love to chat!
About S.J.Hemley Marketing
S.J.Hemley Marketing is a marketing and sales consulting firm focused on driving tangible results for professional services firms. Brand matters, but not without ROI. With over 20 years of sales and marketing experience within staffing and recruiting, we have helped to drive successful branding, sales training, lead generation activities as well as defining marketing strategy for top organizations. www.sjhemleymarketing.com